Samsung Lebron James App

In 2013, the Samsung Mobile team asked me to design a distinctive look and feel for a new app—something that stood apart from the rest of Samsung’s product lineup at the time. I crafted a unique motion and interaction style where panning and content launches carried a bold, cutout aesthetic. The layered, diagonal transitions gave the interface a sense of edge and energy, setting it apart with its own design personality.

The goal was to capture the same dynamic, powerful presence as an athlete like LeBron James—confident, sharp, and unmistakably unique—while still aligning with Samsung’s broader design vision.