ZenBusiness Growth & Brand Systems

At ZenBusiness, I helped shape and scale the brand across the customer journey—from initial acquisition and marketing touchpoints to the customer’s product experience. I contributed to the development of the logo concept and helped translate the visual identity into a consistent, flexible system across landing pages, Salesforce Marketing Cloud email campaigns, social media, and motion.

This work was not only about maintaining a cohesive visual presence; it was also designed to support acquisition, build customer confidence, and improve conversion. At the same time, I collaborated with the product team on redesigning the customer dashboard, helping carry the clarity and personality of the brand into the authenticated experience.

Together, this work created a more connected ZenBusiness experience—from the first impression to the everyday use of the product.