At Zenbusiness
In 2021, I joined ZenBusiness as both a Staff Designer and Design Manager, contributing to a wide range of projects across the organization. My work spanned from marketing campaigns, social media content, and how-to videos to web design and product experiences. This role allowed me to bridge brand and product, ensuring that the company’s visual language and user experience felt consistent, engaging, and scalable across every touchpoint.
Zenbusiness - Rebranded Logo Animation
During our rebrand, I had the opportunity to design a versatile logo animation that could be used across both external and internal channels. The animation was built to adapt seamlessly for multiple applications—including ad openers and closings, podcast branding bugs, video end cards, lower-third transitions, corporate openers, and slide deck intros—ensuring brand consistency and a polished presence in every format.
Other Explorations
In addition to the final logo animation selected to represent the company and its products, I explored a wide range of variations to test how motion could bring different aspects of the brand’s personality to life. These explorations ranged from delightful and playful treatments to more refined and elegant executions, each designed to highlight how the brand could flex across different contexts while maintaining consistency.
The curated selections shown here demonstrate how motion can extend a logo beyond a static mark—turning it into a living, dynamic element that reinforces the company’s identity across campaigns, products, and experiences..
