zenbusiness - Mark Cuban
In 2021, when Mark Cuban became the spokesperson for ZenBusiness, I was tasked with bringing his voice and presence into the brand’s ecosystem in a way that felt inspiring, authentic, and cohesive. I led the design team in creating a suite of campaign assets—ranging from video-driven social media posts to emailers and landing pages—all designed to amplify Cuban’s message of empowerment for entrepreneurs.
This campaign required close collaboration with writers and marketing directors to ensure that every touchpoint carried the same inspirational tone. From the initial spark on social media, through the follow-up emails, and into the dedicated landing pages, the goal was to create a seamless narrative arc that not only highlighted Cuban’s endorsement but also reinforced ZenBusiness’s mission of enabling small business success.
The result was a dynamic, multi-channel campaign where each artifact—whether a quick social scroll, an email CTA, or a landing page experience—felt like part of one unified story.
A social media call-to-action campaign featuring Mark Cuban as ZenBusiness’s spokesperson—designed to inspire future business owners while driving brand awareness and conversion. The creative paired Cuban’s motivational messaging with bold visuals and clear CTAs, encouraging entrepreneurs to take the next step in starting or growing their business.
As part of the Mark Cuban campaign at ZenBusiness, I helped craft a suite of landing pages and emailers designed to extend his message of entrepreneurship into actionable customer journeys. The goal was to tell the story of building a business with ZenBusiness as a trusted partner—while keeping Cuban’s voice and presence at the forefront.
To achieve this, I focused on creating subtle, supportive design elements that enhanced rather than overshadowed his message. The layouts were clean, the motion and transitions purposeful, and the brand visuals carefully balanced to complement Cuban’s authority. Each asset—from emailers that drove engagement, to landing pages that guided users toward conversion—was built as part of a dynamic, interconnected campaign, ensuring consistency across every touchpoint.
This work not only amplified Cuban’s credibility as an entrepreneur but also reinforced ZenBusiness’s mission of empowering small business owners with the tools and confidence to succeed.
