zenbusiness how-to videos

IIn addition to creating one-off interactions, prototypes, and video flows, I also lead a team of designers and contractors in producing meaningful, engaging how-to videos that showcase our products. This work involves close collaboration with writers, brand managers, project managers, and stakeholders to ensure each video is not only visually compelling but also clear, easy to follow, and aligned with the brand voice.

While I take on a managerial role, I remain hands-on with visual design and motion, contributing directly to the look, feel, and animation quality. These videos serve multiple purposes across the business—appearing on social media, streaming platforms, broadcast commercials, and even within the product itself as upsell opportunities designed to promote conversion.

Below is a curated selection from the larger body of instructional videos I’ve helped bring to life.