Zenbusiness Episode Opener
For the ZenBusiness Education Channel, I designed a series of episode openers that introduced each video with clarity and energy. These episodes were created to inform and educate customers—covering topics such as business growth strategies and government-required compliance. Each opener highlighted the episode title while setting the right tone for online learning.
The visual approach needed to be both delightful and energetic, balancing professionalism with approachability. By leveraging ZenBusiness’s brand patterns, I ensured that the openers felt cohesive with the broader ecosystem—seamlessly aligning with the dashboard, landing pages, and product pages. This consistency reinforced the brand experience across multiple touchpoints while keeping the audience engaged.
Below are a few examples of the openers I created in collaboration with the marketing team, designed to make learning feel dynamic, accessible, and on-brand.
Below are a series of explorations created for ZenBusiness’s “Own What’s Yours” campaign—concepts that ultimately didn’t make the final cut but still represent valuable parts of the creative process. These visuals were designed to capture the campaign’s spirit of empowerment and ownership, while experimenting with different approaches to tone, motion, and visual language.
The goal of these explorations was to push the boundaries of how the brand could express itself, testing variations in style, energy, and storytelling to see what resonated most with the campaign’s message. Even though these directions weren’t selected for launch, they demonstrate the iterative nature of design—where every concept contributes to shaping the final outcome and strengthens the overall creative vision.
This collection reflects the behind-the-scenes process of exploration and refinement, where each idea—whether used or not—helped inform the clarity, cohesion, and confidence of the campaign that went to market.