Samsung Milk Music

I had the privilege of designing the core interaction, visual language, and interface mechanics for Samsung’s Milk Music streaming service—spanning mobile, web, TV, and wearable platforms.

The concept drew inspiration from classic analog experiences: on mobile, a vintage radio tuner became the central dial; for desktop and web, the interaction evolved into a radio-needle metaphor; and for transitions, I introduced a unique movement inspired by flipping through vinyl albums—bridging nostalgia with modern digital behavior.

Through these design explorations, I shaped the product’s experience, interface behaviors, and functional mechanics. This work earned me five design patents and the A’ Design Award for Best User Interface (2014–2015).